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30 years of sales leadership expertise: Your path to explosive sales growth and success


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Set One Sales Tony Kurtulan


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Sales as a service Tony Kurtulan


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$1 First Meeting | $1 Trial Offer

If you're looking for sales help for your business, you may be hesitant to invest in a program or service without first seeing if it works for you. That's where $1 trial offers can come in handy.

At just $1, a trial offer allows you to test drive a sales program or service for a limited time, giving you the opportunity to see if it's the right fit for your business without committing to a larger investment upfront.

Here are a few key benefits of $1 trial offers for sales help:

  1. Risk-free investment: With a $1 trial offer, you're not risking a large sum of money upfront. This can be especially appealing if you're not sure if the program or service is right for your business, or if you're on a tight budget.

  2. Easy entry point: $1 trial offers make it easy for businesses of all sizes to try out sales programs or services. This can be especially helpful for small businesses that may not have the resources to invest in more expensive programs or services.

  3. Opportunity to test drive: A $1 trial offer gives you the opportunity to test drive a sales program or service before making a larger investment. This can help you determine if the program or service is a good fit for your business, and if it can help you achieve your sales goals.

  4. Potential for big rewards: If a $1 trial offer ends up leading to significant sales growth for your business, it can be a wise investment. By testing out a program or service before committing to a larger investment, you can ensure that it's the right fit for your business and that it will help you achieve your sales goals.

If you're considering a $1 trial offer for sales help, be sure to do your research before committing. Look for programs or services that have a track record of success and that are designed to help businesses like yours achieve their sales goals. And don't be afraid to ask questions or seek out references before signing up for a trial offer. With the right sales help, you can take your business to the next level - and a $1 trial offer can be a great way to get started.

10 Reasons You Need a Sales Coach

Sales coaching is a crucial aspect of any sales team's success, and having a professional sales coach like Tony Kurtulan can provide your team with the necessary support to achieve their goals. Here are the top 10 reasons why you need a sales coach, using Tony Kurtulan's insights to explain each point.

  1. Improve Sales Skills: A sales coach can help sales reps improve their sales skills through training and coaching. Tony Kurtulan emphasizes that sales reps need to have the necessary skills and knowledge to close deals and build relationships with clients.

  2. Accountability: A sales coach like Tony Kurtulan can hold sales reps accountable for their goals and targets. A coach can set clear expectations and measure progress, ensuring that each sales rep is responsible for their performance.

  3. Boost Confidence: Sales can be a tough job, and it's easy for sales reps to become demotivated. A sales coach can help boost confidence and morale by providing constructive feedback and support. Tony Kurtulan believes that confidence is crucial for sales success.

  4. Individualized Coaching: Each sales rep is unique and has their own strengths and weaknesses. A sales coach can provide individualized coaching to help each sales rep improve their skills and overcome their weaknesses. Tony Kurtulan emphasizes that coaching should be tailored to each sales rep's needs.

  5. Enhance Communication: Communication is key in sales, and a sales coach can help sales reps improve their communication skills. Tony Kurtulan believes that effective communication can help build trust and rapport with clients, leading to more sales.

  6. Keep Up with Trends: The sales industry is constantly evolving, and a sales coach can help sales reps stay up-to-date with the latest trends and best practices. Tony Kurtulan emphasizes that staying current with industry trends is essential for sales success.

  7. Goal Setting: A sales coach can help sales reps set realistic and achievable goals. Tony Kurtulan emphasizes that goals should be specific, measurable, achievable, relevant, and time-bound.

  8. Overcome Objections: Sales reps often face objections from clients, and a sales coach can provide techniques to help overcome these objections. Tony Kurtulan believes that understanding clients' objections and concerns is essential for successful sales.

  9. Time Management: Sales reps often have to balance multiple tasks and priorities. A sales coach can help sales reps manage their time effectively and prioritize tasks. Tony Kurtulan emphasizes that time management is crucial for sales success.

  10. Motivation: Sales can be a challenging and stressful job, and a sales coach can provide motivation and support to help sales reps stay focused and engaged. Tony Kurtulan believes that motivated sales reps are more likely to achieve their goals.

Conclusion: A sales coach like Tony Kurtulan can provide your sales team with the necessary support and guidance to achieve their goals. From improving sales skills to setting achievable goals, a sales coach can help sales reps reach their full potential. With Tony Kurtulan's insights and expertise, your sales team can achieve greater success in sales.

How to Tell if Someone is a Cold Calling Expert?


Are you looking for a way to increase your sales and reach more potential customers? Cold calling can be a highly effective sales technique when done correctly. But how can you tell if someone is a cold calling expert? Look no further than Tony Kurtulan, a seasoned sales professional with years of experience in cold calling. In this article, we will outline the top qualities that make Tony Kurtulan a cold calling expert, and how you can recognize these qualities in others.

  1. Confidence: A cold calling expert like Tony Kurtulan exudes confidence in their approach. They know their product or service inside and out, and are able to communicate its value to potential customers with ease. Their confidence is contagious, and can help put potential customers at ease and build rapport.
  2. Persistence: Cold calling can be a numbers game, and a cold calling expert like Tony Kurtulan knows that persistence is key. They are willing to make multiple attempts to reach potential customers, and are not discouraged by rejection. Their persistence can lead to greater success in reaching new customers.
  3. Strong Communication Skills: A cold calling expert like Tony Kurtulan has strong communication skills, both over the phone and in person. They are able to listen actively to potential customers, understand their needs and concerns, and provide clear and effective solutions.
  4. Excellent Product Knowledge: A cold calling expert like Tony Kurtulan has a deep understanding of their product or service, and is able to explain it to potential customers in a clear and concise manner. They can answer questions and address concerns with ease, providing potential customers with the information they need to make an informed decision.
  5. Ability to Handle Rejection: Rejection is a common part of cold calling, but a cold calling expert like Tony Kurtulan knows how to handle it. They are not discouraged by rejection, and are able to move on to the next call with the same level of enthusiasm and confidence.
  6. Strategic Planning: A cold calling expert like Tony Kurtulan approaches cold calling with a strategic plan in mind. They know their target audience and have a clear idea of how to reach them. They also have a plan in place for following up with potential customers and tracking their progress.
  7. Adaptability: A cold calling expert like Tony Kurtulan is able to adapt to different situations and customer needs. They are able to adjust their approach based on the customer's response, and are not afraid to try new techniques or strategies.
  8. Time Management: Cold calling can be a time-consuming process, but a cold calling expert like Tony Kurtulan knows how to manage their time effectively. They prioritize their calls based on potential value, and are able to make the most of their time on the phone.
  9. Tenacity: Cold calling can be a challenging and often frustrating process, but a cold calling expert like Tony Kurtulan is tenacious in their approach. They are committed to reaching their goals and are willing to put in the hard work to get there.
  10. Positive Attitude: A cold calling expert like Tony Kurtulan approaches their work with a positive attitude. They are optimistic about their potential for success, and are able to maintain a positive attitude even in the face of rejection.

In conclusion, a cold calling expert like Tony Kurtulan possesses a unique set of skills and qualities that make them highly effective at reaching potential customers and closing deals. From their confidence and persistence to their strong communication skills and ability to handle rejection, a cold calling expert can help you reach new levels of success in your sales efforts. Look for these qualities in others, and consider working with a cold calling expert like Tony Kurtulan to take your sales to the next level.


Sales Coaching

Sales coaching is a type of training and development that is focused on helping salespeople improve their skills and knowledge. It involves working with a coach who provides guidance and support to salespeople, helping them to better understand their customers, develop effective sales techniques, and improve their overall performance.


Sales coaching is beneficial for a number of reasons. First, it can help salespeople learn new techniques and strategies that can improve their success rate. For example, a sales coach might teach a salesperson how to better identify and understand their customer's needs, or how to more effectively present their product or service. This can help salespeople to close more deals and increase their sales.


Second, sales coaching can help salespeople understand their customers better. By working with a coach, salespeople can learn how to better listen to and understand their customers, and how to tailor their sales approach to fit the individual needs of each customer. This can help to build trust and rapport with customers, and ultimately lead to more successful sales.


Third, sales coaching can help salespeople to stay motivated and focused on their goals. A coach can provide support and encouragement to salespeople, helping them to stay on track and stay motivated even when they face challenges or setbacks. This can be particularly beneficial for salespeople who are new to the field, or who may be struggling with their performance.


In addition to these benefits, sales coaching can also help to improve overall team performance. By providing training and support to individual salespeople, sales coaching can help to create a more cohesive and effective sales team. This can lead to increased productivity, higher morale, and better overall results for the company.


Overall, sales coaching is a valuable tool for helping salespeople to improve their skills and knowledge, and to achieve better performance and success. Whether you are a salesperson looking to improve your own performance, or a manager looking to support and develop your team, sales coaching can provide the guidance and support you need to succeed.

Sales Marketing Research to Increase Your Sales

Sales Coaching - Sales Consulting - Sales Management | Best Business Podcast Dallas TX - DFWSpeaks Podcast 

Cracking the Market Research Code and Increasing Sales Coaching (Sales consulting, Sales Management by SPS)

Consumers today wield a great deal of power. They can study your product or service, seek referrals from peers, and read online reviews to make buying decisions independently.

Have you modified your Sales Coaching (Sales consulting, Sales Management by SPS) and marketing strategy to suit the way today's buyers behave?

In increasing Sales Coaching (Sales consulting, Sales Management by SPS), you must have a thorough grasp of your industry, who your target market is, and the factors that affect your purchasing decisions.

Voila – market research!

What Is It?

Market research is the method of assessing a new product or service's effectiveness by performing studies with potential and existing customers directly. Businesses may use this to identify their target market, gather and record feedback, and make educated decisions, thus increasing Sales Coaching (Sales consulting, Sales Management by SPS) in the long run.

The data acquired from conducting market research can be utilized to customize marketing strategies or to know what are the feature concerns and service requirements of consumers.

Types of Market Research, Methods, and Examples |Best Business Podcast Dallas TX - DFWSpeaks Podcast 

1) Primary Market Research

Primary market research is a method in which companies approach end customers directly or hire a third party to perform relevant studies to collect data. The details gathered may be qualitative (non-numerical) or quantitative (numerical).

The data collected for a qualitative market research study is semi-structured or unstructured, and it is obtained using some of the most traditional qualitative research methods, such as:

  • Face-to-Face Interview - involves direct interaction in which the interviewer asks mainly open-ended questions to elicit responses in gathering information.
  • Ethnographic Research - necessitates the interviewer's adaptation to the respondents' natural environment, which may be a city or a remote village.
  • Focus Groups - a select group of 6-10 people who are asked to participate in online customer surveys.

Companies may also perform structured market research using quantitative research methods like online surveys, questionnaires, and polls to obtain statistical information and make educated decisions.

There are two types of information that can be gathered during primary market research: exploratory and specific.

Exploratory research is a type of open-ended research in which an issue is studied by asking open-ended questions in a thorough interview format, usually with a small sample of people. Specific research is more targeted and is used to answer the concerns posed by exploratory research.

2) Secondary Market Research

Secondary research makes use of data that has been organized by outside sources. This data can be found in the following:

  • Commercial Sources - include television, local newspapers, journals, and magazines.
  • Educational Institutions - most universities are valuable sources of information because they conduct more research projects than any other business sector.
  • Public Sources - government libraries typically have free resources, and a researcher may document the available information.

What Is the Importance of Market Research? |

Best Business Podcast Dallas TX - DFWSpeaks Podcast 

With the economy becoming more competitive by the day, it is critical for big and small businesses to know their customers' tastes. Conducting research is one of the most effective ways to improving customer loyalty, lowering churn, and increasing Sales Coaching (Sales consulting, Sales Management by SPS).

  • It aids in deciding what customers need and want.
  • It gives insight into the potential of existing and new goods, allowing companies to have a strategic business plan.
  • It supports the determination of optimum inventory stock.
  • It is an important method for conducting comparative studies against competitors.

How to Perform Market Research

1) Identify the Problem

Researchers will have an easier time asking questions if they have a well-defined research subject. These questions should be geared toward solving problems and tailored to the project.

2) Identify the Sample

Researchers need a representative sample to conduct market analysis, which can be obtained using one of many sampling techniques. A representative sample is a select group of people who, as closely as possible, represent a larger group.

3) Data Collection

It is essential to create a data collection instrument. Participants can cause research errors if they do not respond to a survey or answer it incorrectly. This can be avoided if data is collected correctly.

4) Examine the Results

Each stage of the market research process is connected to the next. If all of the above is done well, but no accurate interpretation of the findings is made, the decisions taken will be ineffective.

5) Prepare a Research Report

To write good reports, use the inverted pyramid style to show the findings, addressing the most critical questions about the company that sparked the investigation first. Instead of collecting evidence, start with the conclusions and give the fundamentals.

6) Take Decisions

A business will gain useful insights from market research that will help them estimate product prices and reach a compromise that will favor both them and their customers. They can then make decisions, act, and put plans in motion. Increasing Sales Coaching (Sales consulting, Sales Management by SPS) will follow.

5 Market Research Suggestions for Companies

1) Define the goal of your research.

Identifying your goal will guide you in tailoring the rest of your research and possible email marketing materials. Having a research purpose will help you find out what kind of data you'll need.

2) Learn as much as you can about your target market.

The thing worth noting is that your company caters to a particular type of client. You will identify the right goods and services to market to your target customer if you take the time to define them.

3) Recognizing who you serve will help you in determining who you don't.

In market segmentation, it's fine to determine who isn't a part of your target consumer base. You want to concentrate your resources on the right customer who is inclined to purchase from you.

4) Take notes about your competitors.

In increasing Sales Coaching (Sales consulting, Sales Management by SPS), it's beneficial to get a customer's perspective on your competitor's business. In contrast, how are you doing things? You will find a wealth of knowledge to assist you in identifying your specific selling position and enhancing your customer service.

5) Encourage your target customers to be transparent with you.

Since it helps you get into your customer's brain, a successful customer survey is one of the most useful market research tools. Bear in mind that some reviews can be harsh, but take criticism constructively.

We hope this guide provides you with a model for conducting a comprehensive analysis of your industry, target audience, competition, and more if you're new to market research.

Get things moving again and get on the right path to proven success.

We have proven systems and programs that will help your business drive profits and cut costs.

Our highly trained and experienced business development experts will help you scale your business, drive your sales, create or revamp your website, design stunning graphics, optimize your marketing and organize your operations.

Giving you a profitable and successful business plus flexibility and financial freedom. 

Best Business Podcast Dallas TX - DFWSpeaks Podcast  with Tony Kurtulan and Cherie Voise

Cold Calling Experts

Cold calling is a sales technique where a representative reaches out to potential customers over the phone to introduce their products or services. Despite the negative connotations often associated with cold calling, it can be an effective way for businesses to generate leads and close deals.


First and foremost, successful cold calling requires a strong script and a clear understanding of the products or services being offered. The representative should be able to clearly explain the benefits and value proposition of their offering, as well as address any potential objections from the potential customer.


Additionally, it’s important to have a targeted list of potential customers to call. This can be compiled through research and analysis of the business’s ideal customer profile and target market. This will ensure that the representative is reaching out to the right people, who are likely to be interested in the products or services being offered.


One key aspect of cold calling is building rapport with the potential customer. This can be done through active listening and asking open-ended questions. By truly understanding the potential customer’s needs and pain points, the representative can tailor their pitch to address those specific issues and show how their products or services can solve them.


It’s also important to have a follow-up plan in place. After the initial call, the representative should reach out again to schedule a meeting or continue the conversation. This follow-up can be done through email or another phone call, and should include any relevant information or materials that the potential customer may find useful.


Cold calling can be a challenging task, but with the right approach and techniques, it can be an effective way for businesses to generate leads and close deals. By having a strong script, targeting the right potential customers, building rapport, and following up, cold calling experts can increase their success rate and drive more business for their organization.


Sales Leadership

The top  traits of sales leader (sales leadership)ship are essential for driving success in any sales organization. Effective sales leader (sales leadership)s possess these qualities in abundance, allowing them to inspire, motivate, and guide their teams to achieve outstanding results. Here are the top 15 traits of sales leader (sales leadership)ship:

  1. Visionary: sales leader (sales leadership)s have a clear vision of the future and can articulate it to their team. They create a compelling vision that inspires and motivates their sales team to achieve their goals.

  2. Strategic thinker: sales leader (sales leadership)s think strategically and plan for the long-term success of their team. They set clear objectives and develop strategic plans to achieve them, considering market trends, customer needs, and competition.

  3. Results-driven: sales leader (sales leadership)s are focused on achieving results and driving sales performance. They set challenging sales targets, monitor progress, and take action to ensure their team meets or exceeds their goals.
  4. Inspirational motivator: sales leader (sales leadership)s have the ability to inspire and motivate their team to perform at their best. They lead by example, create a positive sales culture, and celebrate achievements to keep their team engaged and motivated.
  5. Excellent communicator: sales leader (sales leadership)s are excellent communicators, both verbally and in writing. They can effectively communicate their expectations, provide feedback, and motivate their team to take action.

Sales Lead Generation?

Sales lead generation is a critical component of any business strategy, and cold calling is a proven method to generate sales leads. Here are the top 15 sales lead generation techniques that revolve around cold calling:

  1. Cold Calling: Reaching out directly to potential leads through phone calls to introduce your products or services and generate interest.
  2. Cold Emailing: Sending targeted emails to potential leads with personalized and compelling content to pique their interest and drive engagement.
  3. Social Media Outreach: Utilizing social media platforms to connect with potential leads and initiate conversations through direct messages or comments.
  4. Phone Number Lists: Acquiring phone number lists of your target audience and conducting cold calling campaigns to identify potential leads.
  5. Scripted Calls: Using well-crafted scripts during cold calls to effectively convey your message, address objections, and generate interest.
  6. Follow-up Calls: Following up with potential leads who have shown initial interest but have not converted yet, to nurture the relationship and move them towards a sale.
  7. Voicemail Campaigns: Leaving personalized voicemails for potential leads who do not answer the phone, conveying your value proposition and encouraging them to call back.
  8. Phone Surveys: Conducting phone surveys to collect valuable data from potential leads and using the opportunity to introduce your products or services.
  9. Industry-specific Calling: Focusing on specific industries or niches during cold calls to tailor your pitch and offer solutions that are relevant to their needs.
  10. Call Analytics: Analyzing call data and metrics to gain insights into the effectiveness of your cold calling campaigns and make data-driven improvements.
  11. Referral Follow-ups: Following up with leads referred by existing customers or partners, leveraging the referral to establish trust and credibility.
  12. Cross-selling and Upselling: Utilizing cold calls to existing customers for cross-selling or upselling opportunities, leveraging the existing relationship to generate new leads.
  13. Direct Mail Follow-ups: Following up with potential leads who have received direct mail from your business, using cold calls to gauge their interest and answer any questions.
  14. Lead Qualification: Conducting cold calls to qualify leads by understanding their needs, budget, timeline, and decision-making process.
  15. CRM Integration: Integrating cold calling efforts with a Customer Relationship Management (CRM) system to track leads, interactions, and follow-ups for efficient lead management.

Implementing these cold calling-based sales lead generation techniques strategically and professionally can help you identify, engage, and convert potential leads into loyal customers, driving business growth.

sales leadership training programs

Tony Kurtulan and Set One Sales Consulting in Dallas, Texas offer sales leadership training programs that focus on developing sales leaders to achieve success in today's competitive business environment. These sales leadership training programs provide comprehensive and practical training to enhance sales leadership skills and drive business growth. Here are some key aspects of their sales leadership training programs:


About Tony Kurtulan

Tony's journey in the world of sales started three decades ago, and since then, he has honed his skills to become a master in cold calling. He understands the nuances of effective communication, the art of persuasion, and the science of sales psychology. His ability to connect with potential clients, understand their needs, and present compelling solutions has led to numerous successful sales campaigns and satisfied customers.

Throughout his illustrious career, Tony has worked in various industries, ranging from technology to finance to consumer goods, and has consistently delivered outstanding results. His passion for sales, combined with his relentless work ethic, has earned him a reputation as a top-performing sales professional, known for his ability to close deals even in challenging markets.

Tony's dedication to his craft extends beyond his professional achievements. He is committed to continuous learning and staying updated with the latest sales techniques and industry trends. He also believes in building long-term relationships with his clients, based on trust, integrity, and mutual respect.

In addition to his cold calling expertise, Tony is also a skilled negotiator, a strategic thinker, and a problem solver. He possesses excellent communication and leadership skills, and he knows how to inspire and motivate his team to achieve their goals.

Tony Kurtulan's Home Page is a reflection of his passion for sales and his commitment to excellence. Whether you are a sales professional looking for inspiration, a business owner seeking sales expertise, or a potential client interested in Tony's services, you have come to the right place. Explore the site to learn more about Tony's successful sales career, his cold calling expertise, and how he can help you achieve your sales goals. Contact Tony today to explore how he can add value to your sales efforts and drive your business forward

Cold Calling Services

Here are the top 15 reasons why cold calling services in Dallas, Texas can benefit your business:

  1. Access to a Large Pool of Potential Customers: Dallas has a large population, which provides a significant pool of potential customers that cold calling services can help you reach.

  2. Targeted Lead Generation: Cold calling services can help you target your ideal customer profile and generate leads that are more likely to convert into sales.

  3. Cost-Effective: Outsourcing your cold calling to a service provider can be a cost-effective option for businesses of all sizes, allowing you to generate leads at a lower cost than you could on your own.

  4. Improved Efficiency: Generating leads can be a time-consuming and challenging process. By outsourcing this task to a cold calling service provider, you can free up your sales team's time and resources to focus on closing deals and generating revenue.

  5. Expertise: Cold calling service providers have experience and expertise in generating high-quality leads for businesses across a variety of industries. This means you can benefit from their knowledge and skills to generate better leads and increase your chances of closing deals.

  6. Consistent Lead Generation: Cold calling services can provide you with a steady stream of leads on an ongoing basis, helping you maintain a consistent sales pipeline.

  7. Increased Sales: Cold calling services can help you reach out to potential customers who may not have been aware of your business, resulting in increased sales and revenue.

  8. Improved Conversion Rates: Cold calling services can help you qualify leads and identify the prospects who are most likely to convert into customers, improving your conversion rates.

  9. Scalability: Cold calling services can be scaled up or down depending on your business needs, allowing you to adjust your lead generation efforts as required.

  10. Faster Results: Cold calling service providers have established processes and systems in place to generate leads quickly and efficiently. This means you can start seeing results in a shorter amount of time than you would if you were to generate leads on your own.

  11. Customized Approach: Cold calling services can be tailored to meet the specific needs of your business, allowing you to benefit from a customized approach to your lead generation efforts.

  12. Access to Technology: Cold calling service providers often leverage technology to improve their lead generation efforts, providing you with access to advanced tools and resources.

  13. Competitive Advantage: Cold calling services can give you a competitive advantage by helping you reach out to potential customers before your competitors do.

  14. Reduced Risk: Outsourcing your cold calling to a service provider can reduce the risk of internal sales operations, allowing you to focus on your core competencies.

  15. Time-Saving: By outsourcing your cold calling to a service provider, you can save time and resources, allowing you to focus on other aspects of your business.

In summary, cold calling services in Dallas, Texas can provide businesses with a range of benefits, including access to a large pool of potential customers, targeted lead generation, cost-effectiveness, improved efficiency, expertise, consistent lead generation, increased sales, improved conversion rates, scalability, faster results, customized approach, access to technology, competitive advantage, reduced risk, and time-saving.